YouTube - Nicholas Christakis: The hidden influence of social networks
Social networks shape our thinking, our lives and our actions. They are arenas of influence.
Nicholas Christakis in this video presentation shows how social networks can explain the growth of philanthropy, obesity and drug use.
His visual presentation of the forming and re-forming of a social network over 15 years is stimulating and enlightening. It will change your perspective of social networks and their power for creating good in the world.
Nicholas maintains that social networking is embedded in our genes and that one only has to look at our offline social networks to confirm this.
The question for us as business owners and online marketers is. "How are we going to use these arenas of influence?" Will the world be a better place as a result of our actions on Facebook, Twitter, Squidoo, RedGage and other social networking sites?
